I was thumbing through a copy of Big Money Speaker magazine: The Ultimate Financial Freedom Guide for Speakers as I sipped my morning potion. I’m fascinated by how they market. The pages were filled with quotes like:

  • “It’s worth more than anything you will ever pay for it!”
  • “Sign up and enroll now and…you’re going to be thanking me and everyone else who told you to come here!”
  • “I’m going to reveal ALL of My Personal Secrets that I NEVER reveal like How I got paid $2500 for a 5-minute talk.”

Talk about appealing to our fears! I couldn’t take anymore, tossed it aside and picked up the November issue of O.

In my talk 21 Results-Driven Strategies for Growing Your Business, #14 is Teach and Take Courses. I advocate getting out there, investing in yourself and keeping up with your industry and entrepreneurship. You get to choose the outcomes you’re looking for. Personally, I stay far away from promises of instant success, build-a website-this-weekend and ‘earn $10,000 a week in your spare time’ offers.

This month I’ve enrolled in a program called Organization and Relationships Systems Coaching. It’s right up my alley, doesn’t cost an arm and a leg, and has been highly recommended by my peers. I start classes October 25 in Boston.

What classes are you taking? Are you continually investing in yourself–the Golden Goose? Please share these with me.