Remember this look? Different than my current one as reflected on this page.

Three years ago I began the process of re-branding my business from Jane, The Artist/Jane, The Speaker to my current platform: Leading Remarkable Women to Uncommon Success.

Shortly after I finalized the branding process with Dick Bruso of Heard Above the Noise in Colorado, I began the trademarking process. In order  to protect my new tagline I hired a company in White Plains called Trademarks To Go. Last week I received the official document, via TTG,  from the US Patent and Trademark Office informing me that I’ve been accepted.

It’s not quite the thrill that getting into college was… but more a sense of ahhhhh. I don’t have to worry about that piece anymore. This means that I have trademarked the right to use that collection of words–leading remarkable women to uncommon success–for my workshops, website, educational materials and other products I create and that nobody else can.

I’ll admit that when we first came up with the descriptor I had to keep looking at my business card during my 30-second self-intro to remember what I was claiming. Now, however,  I have grown into that woman. I love the look on prospect’s faces when I say what I do.

Like Trademarks To Go, you know what you’re going to get when you work with me–your own definition of success.

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