After a Compo Beach walk Sunday morning with a coaching colleague who was struggling to define her perfect client, I saw this florescent tag sale sign en route home. It immediately grabbed my attention.
It was bold, it said what it was offering and pointed where to turn. (The arrow beneath the words is hard to see in this image, but it’s there.)
I’m not in the market for tag-saling, but noticed the offer anyway. It stood out, even if it wasn’t professionally done. The route was clear. Looking for metaphors as I often do, I took it as a sign (ha ha) illustrating what my friend needed: crystal clarity–two words stating “what”, an attention-getting device–the florescent color, and a call to action–the arrow.
Then I thought about how I go about getting attention. Tonight is a perfect example. I’ll be speaking at Trinity Episcopal Church in Southport addressing a combination of their Men’s and Transitions Groups. As the keynote speaker I will stand alone for all attendees to see. I’ll make sure my message is clear and will have a directon to offer those looking for my brand of service.
I’m curious how you’re florescing…
2 comments
Comments feed for this article
April 22, 2009 at 11:42 pm
Jill in MA
“florescence” –to flourish or “fluorescence” to luminate–wow Jane–I thought you spelled the word I was thinking of incorrectly–although I knew better–that’s why I looked it up, but in many ways–both apply!
What I am finding is, by being one or the other–people are drawn to you and your mission –be it for profit or non-profit–both come from a positive space–it is literally like a moth being drawn to the light–
but then that is what your coaching teaches and allows–for us all to find our luminated selves–and illuminate others to flourish
April 24, 2009 at 6:49 am
janepollak
@Jill
Thank goodness for Webster’s!