After a Compo Beach walk  Sunday morning with a coaching colleague who was struggling to define her perfect client, I saw this florescent tag sale sign en route home. It immediately grabbed my attention.

It was bold, it said what it was offering and pointed where to turn. (The arrow beneath the words is hard to see in this image, but it’s there.)

I’m not in the market for tag-saling, but noticed the offer anyway. It stood out, even if it wasn’t professionally done. The route was clear. Looking for metaphors as I often do, I took it as a sign (ha ha) illustrating what my friend needed: crystal clarity–two words stating “what”, an attention-getting device–the florescent color,  and a call to action–the arrow.

Then I thought about how I go about getting attention. Tonight is a perfect example.  I’ll be speaking at Trinity Episcopal Church in Southport addressing a combination of their Men’s and Transitions Groups. As the keynote speaker I will stand alone for all attendees to see. I’ll make sure my message is clear and will have a directon to offer those looking for my brand of service.

I’m curious how you’re florescing…