After seeing the piece I wrote earlier this week about the AUTHOR license plate, Olga Adler sent me an image of her marketing equivalent. I filed it in my Blog Images collection and may have thought of it again, but got a helpful reminder from Olga today with the message: “I got you a better shot of my license plate – better lighting and cleaner car… “
Who could resist? Olga, if you haven’t guessed yet, is an extraordinary interior designer with a flair for marketing as well. She reports that she often gets direct business from her vanity license plate making it a worthwhile investment.
Note what thought and persistence this took on Olga’s part. While it wasn’t top-of-mind for me, it was for Olga, and she made a second attempt to pursue an opportunity for exposure. That’s what wins the day, Business Owners.
Have I missed anyone? I’d love to share your auto-marketing.
8 comments
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March 11, 2010 at 3:24 pm
Karen Hodges
All this auto marketing is wanting me to get a license plate with the word “TRANSFORM”.
March 12, 2010 at 2:55 pm
Lisa Corrado
My license plate is 4 Bliss. I decided that if I saw the word daily, I would have more of it in my life! Working pretty good, and I get a lot of smiles from other drivers.
My husband’s plate is 4 Juve – a reference to his favorite soccer team Juventus. Unfortunately, most people think it refers to juvenile detention halls. Not so!
March 18, 2010 at 10:34 am
Robin Horton
I love this post! Consider running a contest for the best ideas for your own vanity plate, then hit the road with it!
March 18, 2010 at 3:37 pm
Reina S. Weiner
My plate is: YW8 – the name of my business, Why Wait, LLC. Thought it would be fun to read and encourage people to keep moving forward n their lives. I’m an author and speaker. New book: “Strong From the Start- Raising Confident and Resilient Kids.”. Why wait?
March 18, 2010 at 3:46 pm
janepollak
@Reina
Love this! Thanks for sharing it.
@Robin
Of course! But the toll on me may be too great (to keep up the metaphor…).
March 19, 2010 at 9:46 am
Michelle Hazlewood
Love the vanity plate stories. I used to have “Guide” on my plates when I had a car. It opened the conversation for me to share about my role of “Wellness Guide”.
March 24, 2010 at 7:50 pm
Gretchen Seefried
A recent workshop encouraged us to call ourselves what we envision ourselves to be…and that really put me in the right frame of mind to declare “I am a philanthropist” which I plan to soon be
One little glitch were the people who bombarded me with requests for money for their organizations…oops maybe the old horse before the cart!
But my primary daily dose of self-talk is the title that my co-workers bestowed on me when I founded MidChix.com, and Chief Chick is now my moniker on email and twitter. Maybe the license plate will come next
March 21, 2011 at 7:11 pm
Valarie W
My license plate is SPA4U – I have a mobile Spa business through BC Spa /BeautiControl.