My heart is set on getting an entrepreneurial superhero of mine to endorse my book (I won’t mention any names…yet). I delayed the deadline to accommodate her busy schedule, sent another package with information, highlighted lessons that I believe relevant to her beliefs, and enclosed another copy of the first edition. I will follow up on the day her assistant suggested and keep my fingers crossed for a positive response.

When I was valiantly trying to get Martha Stewart’s attention during my egg decorating heyday, someone made a suggestion about how to go about knocking Martha’s socks off. This was a PR person, and it was a more affluent time in our history, but I balked at her idea: to hire an actor to ride a horse to Martha’s home in nearby Westport and deliver a basket of my decorated eggs. I do believe it would have gotten her attention, but the concept made my stomach turn. Needless to say, I never pursued that suggestion.

With so many channels of media to get our prospect’s attention these days, how far are you willing to go to get attention? What’s worked for you? What was over the top, or just close enough to achieve the desired result?

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