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Since meeting Kathy Ball-Toncic through CTI’s Leadership program a few years ago, I’ve been in awe of her courage and mobility. During that program we did high ropes work (Kathy was far more elegant and courageous than I) among other challenging activities. She’d jump in first and shine no matter the assignment.
Kathy walked away from corporate America on 9/11 when she was among evacuees that infamous day. She’s never looked back. After graduating from the Leadership program where we met, Kathy took the helm at MSPP (Massachusetts School of Professional Psychology) which offers executive coaching. After a few years in that position, as well as completing her 5th Boston Marathon, Kathy knew it was time to make a bigger shift.
She moved to Italy for a year! She flew there this past Tuesday. According to Kathy, ”I decided that the only way to integrate all the changes I’ve made and to really truly shake things loose was to take a bold step and live in a foreign language and culture.”
I look forward to not only visiting Kathy during this ‘sabbatical’ but also reading the best-seller she’ll write after this bold experience. Elizabeth Gilbert, step aside!
Kathy’s New View
In response to my blog post on Monday, the brilliant and creative Denise DiGrigoli, owner of Troy Fine Art Services, Inc., came rushing into my Remarkable Women’s Network event Tuesday evening exclaiming, “I’ve got something to show you!” Denise had written me a heartfelt response to my entry on self-promotion the day before. Last night she handed me this page from Martha Stewart which elaborately pinpoints exactly where you can find Martha–on television, on twitter (or The Twitter as Betty White so adorably calls it), at events, on the radio, on her blog and The Daily Wag which catalogs her pooches’ comings and goings. That’s how Martha is staying connected and letting her fans know where she is.
Marketing is not a passive activity. Build a website and they will come? Not anymore.
In response to Martha’s powerful example, Denise who is nothing if not a consummate go-getter created her own self-promotional version.
I challenge you to cut and paste your own version of Where To Find __________ and understand that a one-time postcard mailing or monthly newsletter is not going to get the big results. Today’s market requires multiple channels of visibility. Martha has laid them out well on her page. Borrow her example and use her variety and breadth of reach as a target.
