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During our recent Mastermind Intensive, Christina Frei presented to our group as an expert demonstrating how to create videos that capture your message.
She told us, with nods all around when she said this, that the reason so many people are afraid to do video is that it is so powerful. How often do you click on youtube these days? What impression do you get from a video vs. a written bio? Video is vital to your website, image and marketing strategy. I’ve dabbled, but now I’ve committed.
It helped that she gave us a very special rate* which I immediately took her up on. Somehow, when I think of video, I think in the thou$and$. Do you?
Christina came to my place on Monday, and Monday evening I got my clip.
I’ve never felt so comfortable in front of the camera nor as pleased with the results.
Please, let me know if you think she got me.
It didn’t take Lisa Corrado long to decide that being in business for 10 years was worthy of celebration. Her Mastermind Group urged her to nail down a date and get the invitation out to her happy clients and supporters.
Selfishly, we all wanted to party with Lisa. And we did. Lisa threw a festive, energetic and well-attended soiree. We ate, drank and met the other stimulating, successful, fun attendees all there to support and celebrate our colleague and friend.
Katie Settel of Katie Settel Photography captured the evening with her always-beautiful photographs and Louise Albin of Cafe Louise catered the party. There wasn’t even one crumb of food left afterwards. One of our members said she thought she may have seen ‘lick’ marks on the serving platters!
New businesses notoriously fail within the first five years. Making it beyond that mark as an entrepreneur is remarkable. And doubling that significant milestone is not only extraordinary–especially when it encompassed 2008 and beyond, it’s also deeply satisfying. The smile on Lisa’s face never left that night.
You can read more about Lisa’s offerings on her site, but they won’t tell you what makes her so successful. Words can’t capture the spirit, humor and passion that Lisa exudes when she talks about nutrition.
To give you an example, she handed us each an apple–a green one, just like her logo–the first day of our program a year ago.
She traveled to Italy for two weeks (an assigned goal) to see if she’d like to incorporate international travel into her practice.
Not only is she fearless, this woman is unstoppable, and it’s contagious if you are around her for even five minutes.
You can see her friends and supporters clear affection and happiness in this group shot the beautiful night of her party. This was on her back patio, just outside her office door. Talk about a lifestyle entrepreneur! Lisa’s hard-earned anniversary celebration was a testament to the rewards of working hard, keeping up with her community and contributing her knowledge and expertise to so many.
Have you got an occasion to celebrate? My advice is to grab the opportunity, invite your friends and party, party, party!
Since attending a lunchtime networking meeting a couple of weeks ago, I’ve had three coffee dates with three remarkable women.
This morning Shahrina Ankhi-Krol and I met at Dean & Deluca’s midtown to find common ground. For this archaeologist turned lawyer, it was a piece of cake . Digging into things is what she did before opening her law practice. We discovered a mutual love of museums, all things creative and NYC, of course.
She’s incredibly smart, wise beyond her young age, personable and professional. The hour flew by. We covered our passions, our families, our hopes and dreams.
By the end of our date, I knew I’d be delighted to refer her to anyone seeking legal advice, especially around trademarks, copyright infringement and or simply setting up a business entity. It was less her credentials (which are impeccable) and more her way of being that impressed me. She’s an attentive listener and connector.
I particularly enjoyed reading an article she wrote that has attracted a lot of attention. I identified with her underdog status and how she’s made it work so well for her company’s growth. Starting with her headshot in which she is smiling: Real Lawyers Don’t Smile–one piece of advice she was wise enough to ignore. Here’s a smiling lawyer I’d love to work with and refer.
I am mega-proud of my amazing client, Susan Beallor Snyder. I have watched Susan transform from a Westport homemaker/mother extraordinaire with a huge talent and small business as a goldsmith, into a full-fledged artist/sculptor working in a new medium and expressing herself with confidence, discipline and elegance. Her current work has been featured in galleries and media throughout Atlanta.
Behind every piece is a narrative that inspires Susan. The titles of the works invite you to contemplate the conversation the artist is beginning: All Tied Up in Knots, Going in Circles, Inner Struggle, etc.
Rather than limiting Susan, staying focused on her work with rope has actually freed her up to greater creativity and increased her dedication to her art. Presently, she’s working on her largest piece to date and hopes to show her art in public spaces and museums.
Her new website featuring only her rope medium launches this week. Narrowing her focus simply to pieces made in this powerful medium has been a journey. It’s meant saying no to the inviting distractions of her multiple other muses. Susan excels at photography, encaustic painting, jewelry-making and mixed media. To zero in on this niche has been transformative and rewarding. When someone makes it this simple for us to see and appreciate her work so clearly, you have to be aware that there were masses of information that needed to be edited out in order to attain this clarity.
I learned this lesson in my own art career. One of the hardest things I had to do in that part of my business was to say “no” to any of my precious creations. The graphic designer I hired to create my first brochure made me.
“Pick four styles to focus on, and then select representative pieces within those styles for this marketing piece we’re creating.” Ouch!
I offered my other ‘gems’ at craft shows and studio sales, but not for wholesale accounts. And guess what? My business grew exponentially.
I wish the same for Susan Beallor Snyder and all of you who are willing to take the risk of narrowing your focus and the courage to announce it to the world.
Well done, Susan!
Went to two good networking meetings this week and met several terrific entrepreneurial women in the city.
One shared a business name that made everyone in the room laugh out loud, sit up and take notice.
She told us about an architecture firm where she knew the principals–all women. Every time they were on a job site, they were summoned with, “Hey, Honey!” “Babe, can you take a look at this!” and “Oh, Doll, I need you over here.”
Absolutely sexist and devaluing, but they decided to use it to their advantage and named their firm Honey Babe Doll Architecture. Totally memorable, right?!
The but is that when I went to their site, it was ironically ‘under construction.’
What’s going to happen to all those folks who hear their great name, want to learn more and find that message?
On the recommendation of my most recent Apple tutor (!) I downloaded Mick, the unauthorized biography of Mick Jagger. I’d loved Keith Richards’ autobiography Life, but Mick is an unrewarding chronology of a very complex guy. That said, I couldn’t put it down, but wouldn’t suggest any of you pick it up.
Why I’m even mentioning it is that by all rights, Mick Jagger is one of our world’s most successful musicians/entertainers. Audiences throng to see him perform, and he is a master. But. Reading about the personal side of his life is sad and disturbing. It got me thinking about who we look up to and for what reasons.
I remember my mother telling me as a young child about two famous Broadway performers–Mary Martin and Helen Hayes. I’d just seen the original Sound of Music starring Mary Martin and, at nine, I wanted to become her. My mother explained to me, from her perspective, that when you watched the equally famous Helen Hayes you felt in awe of her presence and thrilled that you and she occupied the same space. When you watched Mary Martin perform, you felt good to be alive.
Even at nine I could feel the distinction and know that I’d prefer the impact of Mary Martin. When I read Mick, I thought of this comparison again because his performances are so mind-bogglingly entertaining. But now I know too much. I’d still rather be Mary Martin.
I saw a phenomenal movie last weekend and have been thinking about its stars and message a lot since then. The film is about the women who have sung back-up for major recording stars and groups from Ike and Tina Turner to the Rolling Stones. It’s not a diatribe on the unfairness of it all; they were paid professionals enriching the work of the artists they performed for. Rather, it points out the chasm represented in the 20 feet between the stars and the underlings.
These women are vastly talented, courageous and hard-working. As Bruce Springsteen puts it, “The walk to the front [of the stage] is complicated.” Even though a few of the featured performers had solo albums, not one received the recognition or popularity of those they sang for.
One of the back-up women is Judith Hill whose huge opportunity evaporated when her singing partner–Michael Jackson–died unexpectedly. She was poised to be on the world tour he’d been preparing for prior to his untimely and tragic death. She said, “I thought if I gave my heart to what I was doing, I’d automatically be a star.”
Darlene Love, who got her due recognition in 2010 when she was inducted into the Rock and Roll Hall of Fame, quit the business for years out of frustration and disappointment. Only when she was cleaning houses (the woman sitting next to me let out an audible “NO!” when this was revealed) and heard her own songs playing on the radio as she mopped, did she determine to get back to her calling.
The line between success and the 20 feet behind it is wafer thin. Luck and circumstance are factors along with ambition, prejudice and sacrifice. If you’ve ever struggled in your own business trying to get seen and heard by a larger population, this movie will inspire and console you.
[BTW - for those who read my earlier post this week, the quote was from Condoleezza Rice.]
While on the phone with a client I heard a familiar lament–How do I express what I do in my 30-second commercial?
No wonder it’s so hard to capture that moment of your audience’s attention. I’m a coach, speaker and author, and here’s what I did yesterday:
- Coached clients
- Packed for a speaking engagement
- Wrote 2 thank you notes
- Submitted a report to an association I volunteer for
- Invoiced a client
- Ordered a tablecloth for an upcoming trade show
- Made an appointment for a massage (self-care is a big part of my life)
- Debriefed my Community call
- Watched a relevant youtube video
- Listened to a podcast by Seth Godin
- Had a planning session with my marketing consultant
- Met with my advisory board
- Shared meals with close friends
- Meditated (2x)
- Walked several miles
I’m certain that your day was equally diverse, yet networking functions require you to capsulize who you are in a half-minute. I suggested to my client that WHO she is speaks louder than WHAT she says. It may be easy to state, “I’m a lawyer or a consultant” but most of us simply make up what that means anyway based on historic knowledge of others who call themselves by a similar label.
Does anyone have a good solution to this common issue? I’d love to know and will be happy to share it with every entrepreneur I know.