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My marketing director took me out to lunch yesterday for a planning session.
How cool does that sound?
I’ve been working with this woman-owned company for over a year now. They specialize in helping other women-owned businesses get the word out about their enterprise via social media, events, web development and other campaigns. I attribute her expertise with my growing revenues.
This was our second annual working lunch meeting, her treat. After a delicious soup and salad at Bloodroot (I got to pick the venue), she handed me an agenda with 10 items which she then reviewed point by point.
Each agenda item was something that we had talked about during the course of the year. I was amazed that she had captured them all and was helping me to re-visit them individually. Whenever I hear a great idea, I shoot it off to her via email. Taking them one by one a few weeks or months after the original inspiration affords me the opportunity to reconsider them in the stark light of day versus the excitement of the moment.
During our one hour meeting we covered everything we’ll be sure to do in 2012: promote my webinars, Remarkable Women’s Network events, launch my new website, build my lists, send direct mail campaigns and sponsor another client appreciation event–a highlight of 2011.
Would I have done these things on my own? Not likely.
The benefit to having a paid professional is participating in a best practice experience like this. Every business owner would benefit from an annual review, but how many actually take the time to sit down and make a plan?
I’m grateful to my marketing company for modeling this practice and helping me grow my business by partnering with her.
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You’re probably thinking, what does this subject line have to do with entrepreneurship? But, the essence of this question arose yesterday when I received an email from one of my webinar participants inquiring why I’d combined my two groups in one private Facebook page. That is, the ones who’ve been in the program for 5 sessions with the newer students who are only up to Session 2.
In 1997, while attending my first ever NSA annual meeting in California, I attended a workshop where the speaker talked about his career development in terms I’d never heard. He knew that he was using high level language and explained, unapologetically, that his job as a motivational (and I use that term thoughtfully) speaker was “to keep the Toastmasters running after the caravan.”
That image became seared in my mind. Here were the paid professionals holding forth and allowing us newbies to press our faces up to the glass, to mix metaphors, and see what being a pro looked like. It felt aspirational. These NSA’ers had what I wanted, and by joining them and attending their meetings, I was going to learn what they knew.
It had me breathless in anticipation and effort to keep up with and master the arenas they were all playing in. I loved that I got to rub shoulders, listen in and ask questions of the pros. I’d much rather play in a tennis game with someone better than I am than someone not as good. Don’t we all want to up our game?
So it is with intention that I combined the two groups who are participating in my webinar. One group has had four more sessions than the other, are deeply engaged in comparing notes, sharing successes, products and resources with each other. It may be a stretch for those who are newer, but my objective is that it become an invitation as well as a temptation to grow and join the conversation.
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I had the honor of opening the 2012 season for the National Kitchen and Bath Association’s meeting this week with my talk on Creating Your Own Future. It’s a goal-setting session with lots of interactivity. After asking participants to dream big, I had them break down their dream into a manageable next step. Then I asked for volunteers to share what they’d written.
Debbie Blumencranz of Kitchens By Deane raised her hand to share her deep desire to pass the NCIDQ exam which would change her status to ASID - American Society of Interior Designers. She’s currently an Allied member and wants that elite distinction on her business card.
I asked if anyone in the audience had achieved that hard-won designation. Two rows in front of Debbie a hand went up. Terry Scarborough turned her chair around, faced Debbie and offered to give her some tips on taking the exam.
At the same moment, the two of them burst out laughing. I asked what was so funny. “Terry sits next to me at the office. I never knew she had that designation.”
Terry said, “I had no idea Debbie was studying for the exam.”
It was a precious moment, and the rest of the crowd had their mouths hanging open (figuratively). In my experience leading goal-setting workshops, this happens all the time. We think that our hopes and dreams are totally unique and that not one other soul could possibly comprehend how precious this thing is to us. Then, when we put it out there, the Universe provides willing helpers to guide our way.
Here’s a challenge for you this January: Share a goal or longing with someone you know and trust and notice what happens. Please share the results with me.
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Since my 2011 business year ended nicely in the black, I worked hard in December to invest some of my earnings back into my company by enrolling in courses for the upcoming year.
One of my business gurus, Brian Tracy, uses the figure 5% of income as the target number of dollars to spend on education. If you grossed $100,000 spending $5K on education would be prudent, for example.
With a decent budget to work from I thought about where I’d like to study and with whom. I considered trade shows, conferences, courses and cruises as I began planning for the upcoming year. I’d also recently heard from three different colleagues about a program offered at Harvard called Immunity to Change. Those kinds of signs have reliably pointed me in the direction of my vision. I’ve enrolled in that three-day course in Cambridge, a week-long holistic cruise where I’ll be able to study lifestyle practices and network with practitioners in March, and a few other well-timed, choice learning experiences to expand my knowledge and community.
I’m also offering others a way to expand their business skills in 2012. My webinar Soul Proprietor’s Formula for Building Your Business has been a great success. The 20+ women currently enrolled are taking strides in their businesses, meeting other remarkable women through our private Facebook group and actively pursuing their visions. A new session is beginning next Monday, January 9 at noon. I’ve got a very special offer (scroll down for the great pricing) on right now for those who enroll by midnight January 6.
One of the best features of webinars in general is that you don’t have to be physically present to receive the information. All of my sessions are recorded along with the visual materials that accompany the talks. You get to learn at your own pace, according to your own calendar and style. Even the twice-weekly question and answer sessions will be recorded so you won’t miss a word of advice.
I invite you to join me this year and start investing in your own learning. Who knows? With my help, next year’s education budget can exceed your wildest dreams.
I finished reading my first book on a Nook last week–the weighty 642-page biography of Steve Jobs by Walter Isaacson. (I want to re-thank Tessa McGovern for inviting me to her echook event at Barnes & Noble a few months back. It was there that I won the raffle for a color Nook.) I was riveted to every word about this genius–the good, the bad, and the ugly. Let me tell you, there was plenty of ugly. But that’s for another blog post.
One of the neat things about the Nook is that you can write notes and highlight sections. I didn’t use that capability until I hit page 464 where Tim Cook, whom Jobs tapped to replace him at Apple, stated “There is no one better at turning off the noise that is going on around him…That allows him to focus on a few things and say no to many things. Few people are really good at that.”
With the you-know-what approaching (that “h” word), I’m noticing increasing frenzy and a lack of focus wherever I go. Some of the questions I get from clients and webinar participants are based around too many goals and choices. These are good questions, and I’m sympathetic. I, too, can put way too much on my plate.
But, I’m with Steve Jobs on this one. Pick one or two projects to put all of your focus on, knowing that good ideas will be there when you’re ready for them.
At a writing workshop I attended years ago, one participant told the instructor that she had hundreds of ideas for book titles. I felt jealousy surge up in me as I sat next to this prolific idea person. The teacher’s response surprised and satisfied me. I’m paraphrasing, but she said something like, “It’s a cop-out to keep thinking of ideas. The hard work is to sit down with just ONE and commit to it. Writing is about writing, not about thinking of titles.” Ouch, and aha!
My advice for when you’re feeling scattered? Choose one thing to focus on for a few hours until it’s complete. Turn off the phone. Don’t look at email or social media, and commit your time to the work in front of you. Complete that one thing, whether it’s wrapping gifts, planning your goals for 2012 or re-writing your homepage. It’s better to complete one thing than to get 1/2 way through a dozen things.
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When I signed up for the Meet the Editors event at Miraval Spa in Tucson last June, I had no idea how well-timed this getaway retreat would be. These last few weeks have been intensely full and productive with my recent free webinar and subsequent sell-out of the actual 8-session course starting next week.
I’ve wrapped up all the trimmings for the first session on 11/17, so feel really good about taking a long weekend of rest, renewal and some pretty cool networking.
My coach asked me what my ‘high dream’ would be around the event. What would be the best outcome? I don’t know how this came out of my mouth, but ‘a column’ was what I responded. I’ve got copies of my book to distribute–I shipped them ahead to avoid shlepping them on the plane. And I believe I walk the talk of a Soul Proprietor. A monthly column geared toward women-owned businesses would work beautifully in that publication.
Earl Nightingale said that “Luck is when preparedness meets opportunity.” Wish me luck!
Set-Up for Tonight's Webinar
I’m beyond excited about presenting my free webinar tonight. Those of you who’ve been following this journey–I started taking classes on how to do this whole thing back in July–have heard me whining, listened to my starts and stops and are now witnessing my transformation from student to teacher. It’s been a long haul, and I’m thrilled to have arrived at delivery at last.
Delivery is a great metaphor because this has been like a pregnancy and labor up until now. I just rehearsed one more time in preparation for tonight’s debut. I’m feeling ecstatic. That’s the natural bi-product of hard work and accomplishment, no drugs or sweets required. Just a deep feeling of satisfaction and seeing all the pieces fitting together.
I’ve got well over 150 people signed up and anticipate at least 1/2 of those people being on the call. I love my offering and the value it will bring to anyone who invests the time and attention. I’m not bragging, just wanting to show you my beautiful baby.
Also, this is the beginning of a whole new family of offers for me in my business. Can I show you the pictures?!
I was just talking to my webinar accountability partner, Sandy Weiner, on our check-in call. It’s been a gift to have someone there witnessing my progress as well as reporting her own. I’m inspired by her initiatives, and vice versa.
As we were scheduling our next call, she looked at her calendar and said, “Oh, I have my Profits class that morning at 8:30am. Can we make our call at 7:30am?”
“Profits Class! That sounds like something I’d like to know more about,” I commented, ever the entrepreneur.
“It’s P-R-O-P-H-E-T-S,” Sandy elaborated. She practices Modern Orthodox Judaism and is as excited about learning more about her religion as she is in growing her business. I find that Sandy’s deeply personal and committed perspective adds enormously to her sensitivity and skill. That’s why I love working with her as much as I do.
There was a sign posted in the lobby of my building this summer advertising “Yoga by the Pool at 8:30am Saturday mornings.” I took note of it and thought, “I’d like to go, but I have a standing activity at that time on Saturday mornings.” Two weeks later, I passed the sign again. Now it read “Yoga by the Pool – 10:00am Saturday mornings.” I still couldn’t attend, but smiled at the persistence this yoga instructor was demonstrating. S/he’s a smart marketer. She tested her offering, and when it didn’t produce the results she was looking for, re-tested. In other words, she didn’t give up.
I don’t have to tell you that it’s tough out there. I, too, am putting out offers, then tweaking to see what will work best for my clientele. Today I’m starting a new Mastermind Group with more flexible scheduling for participants than in the past. Now, participants can opt in to eight sessions that work for their calendars, not a pre-determined six dates posted at exactly the same time and day of the week. In today’s lifestyle, it’s a challenge for people to commit their time in that way.
On Wednesday, October 26 I’m giving my first webinar. It’s complimentary (click this link to receive the details) and will introduce my first ever webinar series starting in November. It’s called The Soul Proprietor’s Formula for Growing (or Starting) Your Business. The free webinar will not be recorded, but each weekly session of the full program will be so you can download it and listen at your leisure.
This webinar came out of the goal-setting process and great persistence. I used every tool in my toolkit to get this up and running. There are many moving parts, and I’m especially grateful to my accountability partner, Sandy Weiner, who helped me out on the persistence part of this. I’m thrilled with the program, but definitely wanted to quit along the way. Who doesn’t?!
Erica Tannen, of the e-list – An Excruciatingly Opinionated Guide to the Connecticut Shoreline (boy, does that tag line tell you what it does!), and I had a brainstorming, goal-setting lunch in New Haven back in February. We determined we’d like to pool our resources for an event which is now scheduled for Monday, October 24th at the Saybrook Inn. Talk about persistence! We’ve been exchanging emails, looking at venues (well, Erica has anyway), and coming up with a topic and a format that would be inviting. We nailed it!
Please join me at noon on the 24th for lunch and a talk. Click this link for details. We’re already near capacity, so are thrilled that this clicked for our target market. I hope you can come.
It’s all about trial and error, goal-setting and persistence. I often quote Rosabeth Moss Kanter who says:
My personal law of management, if not life, is that everything looks like a disaster in the middle.
The winners are those who never give up. What do you need to get back in the ring for today?
Photo permission Katie Settel Photography
“Oh, hello Oprah. Yes, can I call you back? I’m in the middle of my Come As You’ll Be event.”
I explained to the assembled superstars at my networking event that now, in the year 2016, I have limited my coaching practice to the most successful women entrepreneurs in the country–Oprah, Michelle Obama (now operating her global organic gardening business), and Lady Gaga who wanted a Mastermind Group to support her in her continuing meteoric rise to the top–to name a few. Oops, I shouldn’t be breaking their anonymity…
The event that took place at Denise DiGrigoli’s Troy Fine Art was a blast into the future. As each woman business owner walked into 2016, the paparazzi flashed her picture, and she was welcomed into that year. As we went around the room and introduced ourselves, the smiles got broader. I asked the prominent lawyer in attendance to not be so shy about her cover article for Time magazine, or that our retreat leader at least tell us a tidbit about her event with the Dalai Lama.
We broke up into smaller, more intimate groups to bring the evening to a more meaningful level of conversation. I asked the women to talk about what steps they had taken to achieve their great success, what advice they would give their younger selves (say, in the year 2011) and what was the most important thing they learned on the journey. The responses were uplifting, informative, and in one particular case hysterically funny. I wish you could’ve been there.
Sandy Sergeant, owner of CT Caring Solutions, has been leading mission trips to third world countries for many years. At my Come As You’ll Be evening, we celebrated Sandy’s Nobel Prize win. You can see her response. She summed up the night in a beautiful testimonial she’s allowing me to share:
I would like to thank you for that innovative meeting on Wednesday, both Sandra and I enjoyed it immensely, it was like actually living out your dream, in a moment of time. How fascinating, It made everything so real, and breaking up in the small groups was even more effective. Being there was truly a blessing. Looking, forward to participating in your upcoming mastermind group.
Our Nobel Prize Winner (photo by Katie Settel Photography)
