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I’ve just returned to my office after a networking coffee date with Christina Frei, and rather than being exhausted on a Friday afternoon following a busy week, I’m exhilarated.
I’m still marveling at how this whole afternoon materialized. I’d received an email from Christina a week or so ago with a perfectly articulated invitation to join her for coffee at 3:30pm on Friday at Coco Michelle–a coffee and chocolate boutique opposite the Westport train station.
I often advise my clients, and particularly my webinar participants, to reach out to their sphere of influence and meet regularly with people in that community for marketing their new ideas. Today, I was on the receiving end of exactly that kind of an invitation.
Christina and I go back a few years, having been matched up by a mutual friend who thought our interests aligned, which they did. Anyway, I wasn’t sure what Christina had in mind today, but her invitation for a coffee treat was irresistible.
When we met, and after we had ordered delicious coffee beverages, Christina asked if she might tell me about what she’s been up to since we’d last seen each other. I couldn’t wait to hear. She then began to tell me in a most entertaining and informative way about the book she’s written and how this will impact her career, not to mention education in this country.
I was breathless after hearing her story. She announced how ‘on fire’ she is because what she’s doing is a manifestation of what most inspires her–teaching young kids (middle school aged specifically) about our Founding Fathers–not your typical woman business owner’s profile. Her enthusiasm ignited mine, and we began brainstorming and sharing resources and next connections.
This is a powerful example of how to let people know about what you’re up to. Christina took a chance in reaching out and extending herself to me. She sent an attractive offer with a clear plan. She had an agenda which she stuck to. I was honored by the preparation she’d done and was excited to be in her presence.
She is speaking her idea and getting feedback. I’m one of many to whom she’ll repeat this exercise. She is a living example of how to do this right. The key ingredient is was something she expressed during our conversation–that she knows how on track she is because she is fueled by her own excitement.
Christina Frei is a role model of someone who has found her passion, is discovering how to make it marketable and is getting out into the world with her message. I know she’s going to find great success, and I couldn’t be happier to be a witness to her process.
Christina’s target market is middle schools in the US. If you know anyone who is as passionate as she is about educating this segment of our population, particularly around American history, please be in touch with me or Christina.

I’m truly looking forward to my JV (Joint Venture) call tomorrow evening with Gail Doby. I was referred to Gail by Victoria Lyon who I met at a SHE-E-O luncheon created by Carolina Fernandez, who I met as a referral through Gene D’Agostino many years ago. Have I hit six degrees of separation yet? This name by name analysis is to demonstrate what it takes to become successful. One of my mantras is: Follow All Leads.
Each of the relationships along the way has been gratifying and productive, and now I’m here, sponsoring a call by Gail this Tuesday at 5:30pm EDT.
Gail is a business role model for me for where I’d like to be in a year or two. While I’ve created, offered and completed my first webinar series, Gail already has multiple webinars in her inventory. She also has recorded interviews with industry experts to add to her clients’ knowledge base . Her mailing list is at least quadruple mine. She has a partner who understands the technical back end of her business. This serves as a complement to Gail who excels at the creative and front end for the team. I admire what she’s accomplished and believe that she is ahead of me on the path I’m pursuing.
Her talk tomorrow night is about setting fees and avoiding the disasters that can come up for business owners who aren’t comfortable in this arena. Who doesn’t need that? Gail has been in the interior design industry for years and has created strategies and content that address this issue, along with multiple other issues, that soul proprietors like you and me face daily.
From my conversations with Gail to date, I see that we approach business from different perspectives. I’m particularly excited to hear hers on this subject. I hope you’ll join me. There’s still room. (Click here to register.)
I ordered a coat from Bloomingdale’s last week to take advantage of their huge winter reductions (thank you, Scarlett DeBease!). When I opened the package I was delightedly surprised to see the enclosed card tucked inside my well-wrapped garment.
Of course I had to think, “How did they know?” Followed by, “They must say that to all their shoppers!” And then considered how well-crafted the message was, because it was indeed true.
Notice how much of my attention Bloomingdale’s received (and is now the beneficiary of with this posting) by coming up with this flattering, well thought out campaign.
Below you can read what was printed on the reverse side. How likely do you think they are to receive an increased response rate to their survey? What are you taking away from this? How to capture your customer’s attention is a tried, true and evergreen–flattery. Have you tried it lately?
One of the enticements I offered attendees of the Remarkable Women’s Network event I hosted last week was publicity. I said that I would blog about one participant’s new idea for her business in 2012.
It wasn’t an easy choice, but Debbie Crichton, founder of Art Bags, had an ‘aha’ experience that took the prize. She plans to incorporate video how-to’s in her business model this year.
In addition to creating marvelous, collectible pocketbooks, Debbie has been active in her community as well by offering Project Runway-style activities for girls attending the Ridgefield (CT) Guild of Artists summer camp . She has taught them how to paint shoes, stencil t-shirts and craft other stylish accessories. Not only is Debbie having a blast learning and teaching these skills, but she also sees it as a means for building girls’ self-esteem in the process.
Debbie has the confidence to tackle any craft and make it fun and accessible, but wasn’t clear how to make that side of her talent marketable. During one of the mini-mastermind sessions, Pat McGrath–another attendee– made a suggestion that hit Debbie like a lightning bolt, in a good way. “Why don’t you make videos?”
That started the wheels turning for Debbie who sees infinite possibilities using that medium to reach a wider market for her talent. She envisions putting together kits based on the craft projects she teaches via youtube or other online video channels.
I love watching the exchange of information at these events. I watch the women meeting each other at the beginning of the night with smiles and handshakes. By the time the evening is over, bonds have been forged, no one wants to leave, and warm hugs are exchanged along with business cards and promises to get together again.
I love what I do!

At last night’s mastermind group, during the first round of sharing successes, photographer Katie Settel took her turn with pride and delight. Her goal had been to photograph Beyonce’s new baby. We all supported the dream she had laid out in session 1 (this was our 5th) and have witnessed her transformation as Katie developed her marketing materials in that pursuit.
At our third session, Katie arrived with an elegantly designed package of her photographs, which demonstrate her talent, plus her freshly written cover letter…and a huge smile. She had put together an exquisite pitch package which she sent to Beyonce’s agent in NYC. Even getting that far was a win. Katie also designed the concept of a photo shoot with purpose (i.e. not winning a million dollar contract from People, say) which she proposed as a differentiator from all the other photographers in pursuit of that opportunity.
The baby has been born. I haven’t found any photos on the internet yet (correct me if I’m wrong), but as Katie put it last night when giving her report, “I didn’t get the shot, but I gave it a shot.”
While not everyone would claim not getting the sought after opportunity as a success, I surely do. How many people scheme and dream and don’t even take the first step in the direction of their own success? Katie moved several paces in that direction by not only following through on her own vision, but also by ratcheting up her skills, materials and courage level by giving it a go.
Success is the journey toward a worthy goal, so chalk up miles of advancement for Katie’s career.











