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I’ve been a fan of Heather Habelka, the owner of Red Poppy Marketing, for many years. I remember being impressed with her at the very first networking event where we met. There was a level of professionalism and enthusiasm that was inspiring.
Our paths continued to cross. I particularly remember when she got a big idea at one of my Remarkable Women’s Networking sessions and ran with it.
I was so impressed with her enthusiasm and talent that I hired Heather to help me launch several initiatives in my business.
Then, last spring, Heather hired me.
In very short order, Heather has blown it out of the water. We started with a vision of what she’d like to see happen for her company. That dream, or vision, is the fuel for everything that comes after. It’s the process I use with every new client so we can determine what you’re aiming for.
From there, we created a mind-map, which is a tool for getting on paper all of those big ideas and what it will take to make them happen. Heather’s included building her team and client list; weeding out those that don’t support her vision. Like all successful business owners, it’s essential to let go of the bottom 10% of your customers and team members in order to grow. In addition to growing her team, Heather mapped out finding a new space (which she has) and increasing her revenues significantly (which she has).
When I asked Heather how our work together was helpful, she said, “One of my greatest lessons in working with you is to no longer apologize for how I run my business. And, I saw results incredibly fast.”
As a special offer to my community, before I depart on my 3-month journey, I have a special abbreviated coaching package–Come Away With Me! that will use the same methods I’ve taken Heather through. Within a limited time frame, you will create your vision, mind-map your goals with me and travel through them over the next few months as I travel the world. There are a few spaces left for this one-time offer. Is this journey for you?
During our recent Mastermind Intensive, Christina Frei presented to our group as an expert demonstrating how to create videos that capture your message.
She told us, with nods all around when she said this, that the reason so many people are afraid to do video is that it is so powerful. How often do you click on youtube these days? What impression do you get from a video vs. a written bio? Video is vital to your website, image and marketing strategy. I’ve dabbled, but now I’ve committed.
It helped that she gave us a very special rate* which I immediately took her up on. Somehow, when I think of video, I think in the thou$and$. Do you?
Christina came to my place on Monday, and Monday evening I got my clip.
I’ve never felt so comfortable in front of the camera nor as pleased with the results.
Please, let me know if you think she got me.
Two women drive 30 minutes to visit a store that had recently been recommended. It’s a gorgeous, sunny New England Tuesday afternoon.
It’s almost noon, they park, walk to the shop and see this sign on the door. For those of you who may not have the opportunity to enlarge this image, it says:
12 – 5pm Wed – Sat
10 – 5 Sun
Also by chance
and by appointment
…followed by the shop’s phone number.
Now, I was visiting my friend who lives 30 minutes from Chester where the store is located. But I was there between speaking engagements and had traveled from NYC. I knew the chances of my getting there again anytime soon were slim and none.
I pulled out my iPhone and dialed. My friend looked at me in disbelief. “I would never have called,” she told me.
The owner of C & G immediately answered her phone and said she’d be right down.
I had no idea she lived above the store. She was fabulously well-dressed, coiffed and even had on a sassy hat. She asked if we’d like to shop right now, or would we prefer to dine in town and meet her back there in 90 minutes when she’d have had a chance to really prepare for us. We opted for the latter.
After a very delicious, relaxing lunch, we walked back to C&G, shopped till we dropped and each found things we could not live without. Some other women entered as well, which made us feel better about having the shop specially opened. It clearly made it more profitable for the proprietress as well.
What I love about observing other soul proprietors is the variety of ways in which they choose to operate and adapt as they go along. I’m curious to hear what you would have done in the same situation. Plus, I highly recommend the sophisticated aesthetic of this new find.
It didn’t take Lisa Corrado long to decide that being in business for 10 years was worthy of celebration. Her Mastermind Group urged her to nail down a date and get the invitation out to her happy clients and supporters.
Selfishly, we all wanted to party with Lisa. And we did. Lisa threw a festive, energetic and well-attended soiree. We ate, drank and met the other stimulating, successful, fun attendees all there to support and celebrate our colleague and friend.
Katie Settel of Katie Settel Photography captured the evening with her always-beautiful photographs and Louise Albin of Cafe Louise catered the party. There wasn’t even one crumb of food left afterwards. One of our members said she thought she may have seen ‘lick’ marks on the serving platters!
New businesses notoriously fail within the first five years. Making it beyond that mark as an entrepreneur is remarkable. And doubling that significant milestone is not only extraordinary–especially when it encompassed 2008 and beyond, it’s also deeply satisfying. The smile on Lisa’s face never left that night.
You can read more about Lisa’s offerings on her site, but they won’t tell you what makes her so successful. Words can’t capture the spirit, humor and passion that Lisa exudes when she talks about nutrition.
To give you an example, she handed us each an apple–a green one, just like her logo–the first day of our program a year ago.
She traveled to Italy for two weeks (an assigned goal) to see if she’d like to incorporate international travel into her practice.
Not only is she fearless, this woman is unstoppable, and it’s contagious if you are around her for even five minutes.
You can see her friends and supporters clear affection and happiness in this group shot the beautiful night of her party. This was on her back patio, just outside her office door. Talk about a lifestyle entrepreneur! Lisa’s hard-earned anniversary celebration was a testament to the rewards of working hard, keeping up with her community and contributing her knowledge and expertise to so many.
Have you got an occasion to celebrate? My advice is to grab the opportunity, invite your friends and party, party, party!
During a conversation today with my good friend Doreen Birdsell, she gave me a quote I had to ask her permission to use. She has a way of saying things that strikes a chord in me. Especially today’s!
We were talking about her art/photography that is on display and for sale in Provincetown, MA. Daily, she sits in her shed on the MacMillan Wharf as tourists browse her work. She gets a lot of compliments, but sales have not met expectations…yet.
“If I could take ‘Phenomenal!’ and ”Beautiful!’to the bank, I’d be a rich woman.”
I immediately flashed back to my days selling my wares at craft shows, especially when the economy was in a slump, like now. I would get the most amazing compliments, and in quite a variety. During one show, my daughter and I categorized what we decided was the unspoken translation:
Phenomenal! – “I can’t believe you’re charging that much for this.”
Gorgeous! – “You do good work, but I would never spend that kind of money.”
Really beautiful! – “If I had the money, I might purchase something from you.”
Wow! – Your work is worth it, but I can’t afford it.
How much? – This is the customer you want at your booth.
I’ve never invested in a CSA (Community Supported Agriculture), but when I heard about the newest version of CSA – Community Support Art, I’ve reconsidered. Begun in Minnesota and now spreading throughout the country, these organizations are bringing art to local areas in an affordable and sustainable way.
The New York Times did a feature article on the movement yesterday which I wanted to share with you. But the bigger thought here is that THERE IS A WAY! Similar to Kickstarter, I’m thrilled to see other creative forces at work providing oportunitites galore. As the old guard ways of doing business are collapsing around us (I mean, really, Jeff Bezoz buying the Washington Post?! ) it’s vital to realize we’re not in Kansas or anywhere near it anymore.
I believe that there is a way to produce and market whatever you’ve got to offer. That inspiration is all around us and that tapping into your deep creativity, artist or bookkeeper, will provide a solution and a market for you.
My one piece of advice : give yourself time to tap into that inner wisdom via meditation, journaling, or simply connecting with your source.
My first turn-off was that the sender called me Janey. There are 4 people in my life who can get away with calling me that, and I love them when they use it, but that’s it. I am not a Janie, and I wouldn’t spell it with a ‘y’ if I were.
Second, and this is where I stopped paying any attention, was this enthusiastic line:
This is our third year running the wildly successful author-funded program that not only gets your name in print but trains you how to grow your business and brand to a new level.
Did you catch the AUTHOR-FUNDED piece there? Yes, that’s right. YOU PAY for this wildly successful program. My hunch is that it is wildly successful for the person who is collecting all the authors’ funds.
How much of your time is taken up trying to get to the truth in advertising? Beware the overly-enthusiastic pitch where YOUR money is the key to entry.
I’m often the guinea pig of my own coaching. I had a task I’d been putting off and putting off for at least 10 days–creating a warm letter to send to clients, friends and colleagues about the upcoming holistic cruise I’m participating in.
I knew I had the necessary information (dates, early bird discount and itinerary) somewhere on my desktop, but when my desk is messy or I have too many windows open on my computer, I can feel overwhelmed.
First, I would have to locate those details, and second create an opening paragraph describing my excitement. Well, that excitement was buried under the mess as well, the same as it often is for the women I work with.
When I’m coaching a client who is procrastinating, in addition to getting beyond the stuckness, I am always curious to hear more about the to-do that’s paralyzing her. Articulating the situation helps break through the first level of resistance. I can hear the pressure being released and relieved. Then I come in with the zinger.
“Exactly how long will it take to do this?”
That’s the question I asked myself earlier this week. How long will it take to actually compose the letter? It felt like the answer would be “Two years!” but my higher self knew the truth–under an hour.
And so I applied this technique, shared it with my goal buddy, and accomplished it within the hour. Not only that, I personalized 15 versions of it, hand wrote a special message to each recipient, and put all 15 letters in the mail.
I’ll send out another 85 by next week. The ice has been broken. It’s downhill from here. And you know what? Now I am really excited about this amazing opportunity.