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During our recent Mastermind Intensive, Christina Frei presented to our group as an expert demonstrating how to create videos that capture your message.
She told us, with nods all around when she said this, that the reason so many people are afraid to do video is that it is so powerful. How often do you click on youtube these days? What impression do you get from a video vs. a written bio? Video is vital to your website, image and marketing strategy. I’ve dabbled, but now I’ve committed.
It helped that she gave us a very special rate* which I immediately took her up on. Somehow, when I think of video, I think in the thou$and$. Do you?
Christina came to my place on Monday, and Monday evening I got my clip.
I’ve never felt so comfortable in front of the camera nor as pleased with the results.
Please, let me know if you think she got me.
Two women drive 30 minutes to visit a store that had recently been recommended. It’s a gorgeous, sunny New England Tuesday afternoon.
It’s almost noon, they park, walk to the shop and see this sign on the door. For those of you who may not have the opportunity to enlarge this image, it says:
12 – 5pm Wed – Sat
10 – 5 Sun
Also by chance
and by appointment
…followed by the shop’s phone number.
Now, I was visiting my friend who lives 30 minutes from Chester where the store is located. But I was there between speaking engagements and had traveled from NYC. I knew the chances of my getting there again anytime soon were slim and none.
I pulled out my iPhone and dialed. My friend looked at me in disbelief. “I would never have called,” she told me.
The owner of C & G immediately answered her phone and said she’d be right down.
I had no idea she lived above the store. She was fabulously well-dressed, coiffed and even had on a sassy hat. She asked if we’d like to shop right now, or would we prefer to dine in town and meet her back there in 90 minutes when she’d have had a chance to really prepare for us. We opted for the latter.
After a very delicious, relaxing lunch, we walked back to C&G, shopped till we dropped and each found things we could not live without. Some other women entered as well, which made us feel better about having the shop specially opened. It clearly made it more profitable for the proprietress as well.
What I love about observing other soul proprietors is the variety of ways in which they choose to operate and adapt as they go along. I’m curious to hear what you would have done in the same situation. Plus, I highly recommend the sophisticated aesthetic of this new find.
It didn’t take Lisa Corrado long to decide that being in business for 10 years was worthy of celebration. Her Mastermind Group urged her to nail down a date and get the invitation out to her happy clients and supporters.
Selfishly, we all wanted to party with Lisa. And we did. Lisa threw a festive, energetic and well-attended soiree. We ate, drank and met the other stimulating, successful, fun attendees all there to support and celebrate our colleague and friend.
Katie Settel of Katie Settel Photography captured the evening with her always-beautiful photographs and Louise Albin of Cafe Louise catered the party. There wasn’t even one crumb of food left afterwards. One of our members said she thought she may have seen ‘lick’ marks on the serving platters!
New businesses notoriously fail within the first five years. Making it beyond that mark as an entrepreneur is remarkable. And doubling that significant milestone is not only extraordinary–especially when it encompassed 2008 and beyond, it’s also deeply satisfying. The smile on Lisa’s face never left that night.
You can read more about Lisa’s offerings on her site, but they won’t tell you what makes her so successful. Words can’t capture the spirit, humor and passion that Lisa exudes when she talks about nutrition.
To give you an example, she handed us each an apple–a green one, just like her logo–the first day of our program a year ago.
She traveled to Italy for two weeks (an assigned goal) to see if she’d like to incorporate international travel into her practice.
Not only is she fearless, this woman is unstoppable, and it’s contagious if you are around her for even five minutes.
You can see her friends and supporters clear affection and happiness in this group shot the beautiful night of her party. This was on her back patio, just outside her office door. Talk about a lifestyle entrepreneur! Lisa’s hard-earned anniversary celebration was a testament to the rewards of working hard, keeping up with her community and contributing her knowledge and expertise to so many.
Have you got an occasion to celebrate? My advice is to grab the opportunity, invite your friends and party, party, party!
I received a package in the mail on October 15. I didn’t recall having ordered anything from amazon.com, but there was this heavy carton waiting for me.
Inside the box was a book called Humans of New York. I was still confused. I’d come across a marvelous website by this name and had blogged about it, but it wasn’t computing in my mind. How’d I get this volume?
It so happens that October 15, 2012 was the day I moved to NYC after 40 years in Connecticut. It’s a big deal, and it continues to be something I marvel at. I celebrated my first anniversary as a New Yorker with a self-acknowledgment that I’d been here a year and dinner with a good friend. Nothing major, but a recognition of a feat accomplished. And then I opened my mailbox and found this delivery.
My heart nearly burst through my chest. I was so touched, moved and appreciative of the thoughtfulness and care that had gone into its ON THE DAY arrival (this was my mother’s mantra for celebrating any special occasion) of this remarkable book.
I believe in gift-giving and think flowers are a great way to brighten someone’s day and also send a message of love and caring. A plant makes a longer lasting impression, but Jen’s perfectly selected tome will remind me of her every time I see it on my coffee table and how happy I am living in the greatest city in the world.
Since attending a lunchtime networking meeting a couple of weeks ago, I’ve had three coffee dates with three remarkable women.
This morning Shahrina Ankhi-Krol and I met at Dean & Deluca’s midtown to find common ground. For this archaeologist turned lawyer, it was a piece of cake . Digging into things is what she did before opening her law practice. We discovered a mutual love of museums, all things creative and NYC, of course.
She’s incredibly smart, wise beyond her young age, personable and professional. The hour flew by. We covered our passions, our families, our hopes and dreams.
By the end of our date, I knew I’d be delighted to refer her to anyone seeking legal advice, especially around trademarks, copyright infringement and or simply setting up a business entity. It was less her credentials (which are impeccable) and more her way of being that impressed me. She’s an attentive listener and connector.
I particularly enjoyed reading an article she wrote that has attracted a lot of attention. I identified with her underdog status and how she’s made it work so well for her company’s growth. Starting with her headshot in which she is smiling: Real Lawyers Don’t Smile–one piece of advice she was wise enough to ignore. Here’s a smiling lawyer I’d love to work with and refer.
How are my networking events like NYDJ?
You know the clothing company, Not Your Daughter’s Jeans? They differentiate themselves from the competition by naming their market (mothers, aka women) and offering something more desirable for their demographic. I’m speaking only for myself, but nod if you agree, I don’t want to wear shredded denim or the designer’s name on my derriere. I do want a pair of jeans that are flattering and hip, so I buy the NYDJ brand.
I feel the same about one-size fits all networking meetings. Are you getting tired of networking events where you do and say the same thing? Go around the room, announce what you do, say who your market is, then hope and pray there’s someone in the room who can refer you, use your services or even want to engage in conversation? Ho-hum.
Don’t get me wrong. I’ve met wonderful people and gotten business in these environments, but it feels stale and I’m having trouble psyching myself up to keep showing up.
That’s why I’m offering a different kind of networking event Thursday night, October 24, at In Good Company in NYC. I want you to meet Remarkable Women in a different way. The focus that night will be on creating meaningful relationships first, building business connections second. And I will be facilitating that activity–in a fun and memorable way. You do not want to miss this!
Here are the details and registration link to join us next week. Hope to see you there!
This is a unique opportunity to inspire, encourage and motivate each other.
Be Part of the Remarkable Women’s Network
5 Spots remain – Register Today:
Thursday, October 24, 2013
6:30pm – 8:30pm
In Good Company
16 W. 23rd Street – 4th Floor
New York City
Please RVSP by October 18, 2013: Click here to register
I’ve had the good fortune this week to meet several wonderful women in the city. On Monday, my friend and fellow Artsy Girl, Victoria Cummings (aka the Horse Philosopher Chick), set up a lunch date with two of her best NYCity pals–an author/illustrator and her partner, a professor of publishing. Needless to say, sparks flew and the conversation lasted for hours over our vegan lunch at Candle Cafe West.
Jeanne, the author/illustrator and I made a date to go for a walk in Central Park later this month. She suggested a starting location midway between us.
“We could meet at the Imagine marker at 72nd Street.”
That’s the beautiful mosaic memorial tribute to John Lennon right near the entrance to Strawberry Fields.
I’m feeling more like a New Yorker every day.
Preparing for my Soul Proprietor Community call recently I included words from Ecclesiastes (aka Simon and Garfunkel’s Turn, Turn, Turn) which says, “there is a time to refrain from embracing.”
We live in such a to-do culture that when things aren’t happening fast enough, i.e. in our time frame, you may get frustrated, annoyed and may even think you’re failing. It’s so uncomfortable, in fact, that many people fill in the ‘free’ time by shopping, over-doing, paying too much attention to someone else’s business (literally and figuratively) or fill-in-the-blank default behaviors that are counter-productive.
What if you just refrain…from embracing? What if you simply let go, allow the world to revolve without pushing it a degree or two yourself and wait and see what happens. Breathe, clean a closet. Just be.
This morning’s reading in my daily meditation book includes a quote by Lin Yutang whom I had to google to find out who he was.
Besides the noble art of getting things done; there is the noble art of leaving things undone. The wisdom of life consists in the elimination of the nonessentials.
Here’s a challenge for you–Will you let go of pushing an outcome, just for today?
I couldn’t have chosen a better book to read this week before my Soul Proprietor Community topic call: Allow the Universe to Manifest than Lisa Jones‘ Art of Living Happy - After the Loss of a Loved One: A Real-Life Awakening.
Once I opened the volume, I couldn’t put it down. Her riveting true-life story of her husband’s untimely death at age 44 and the sequence of events/miracles that happened after, support her belief in the power of our Universe and the existence of angels.
Yes, I’m a skeptic, and I have not had her dramatic experiences, but I believe everything she says. Lisa is gifted with an ability to hear voices, receive wisdom, and bring it to those who need to hear it, i.e. anyone who wants the information and is open and available to receive it.
I don’t want to give away Lisa’s incredible story, but will share one of my favorite incidents that spoke to me particularly as I find myself in a transition in my own life. She and her second husband were planning to do major renovations on her marital home. With the architectural plans ready for breaking ground, “Everything that could go wrong did.”
- Wrong paperwork was filed
- Town lost paperwork.
- P + Z notice didn’t get published.
- No quorum at meeting of P + Z
- Issue over a variance
- Board member error
- Etc., etc., etc.
Who hasn’t faced delays or setbacks of this ilk? Here comes the miracle:
The week of approval, as I drove by a beautiful lake home that had been on the market for six months, I noticed that a new real estate company was representing the house…I’d always been drawn to it on a gut level. [But it was under renovation by the couple living there.] As it turned out, as soon as the couple was done with the renovations [our real extate friend] Lee called to tell me that “the husband has been transferred to Texas for a new job, and that they were listing the property for sale…[and that the once out-of-reach price point] dropped yesterday, by quite a bit! It looks like the owners must have taken a buyout, and the relocation company wants to sell it as soon as possible to get it off their books.”
Reading this passage was like having my own angels tapping me on the shoulder and saying, “Trust us!” Everything that is happening is happening for a reason. Stay the course you’re on and more will be revealed.
What I also loved about this book is Lisa’s account of how she developed her gift into a thriving practice. You can imagine how many nay-sayers there were out there (slightly more than those who didn’t believe I could make a business out of decorating eggs!), especially family members, who were less-than-encouraging of this accountant turned channeler. Lisa overcame personal and professional obstacles on her way to becoming truly recognized and appreciated for her gifts. I admire her tenacity, honesty and willingness to share her journey with those of us whose paths are wider.
Congratulations and all the best to Lisa who has known that this is her path and has written the book declaring it to the world.