Marci Alboher

There’s much to report about the the Better After 50 (BA50) event I exhibited at yesterday, but the highlight for me was meeting Marci Alboher, the keynote speaker.

It happens that she is a highly regarded colleague of both my daughter Lindsey and my brother Andy Goodman, but I’d never had the pleasure of actually seeing her ‘live’ which yesterday provided.

She’s the author of The Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life, and a great speaker. She presented some astonishing facts–that Baby Boomers are turning 65 at the rate of 10,000 per day, and that we’re heading toward a world where there are more walkers (as in the metal kind) than strollers!

Marci shared some of her own story. I had read her columns in the NYTimes where she was a highly paid (by her own admission) freelancer. And how, in 2008, she was shockingly let go despite the popularity of her blog. In publicly sharing that story in the Times, she received an outpouring of response signaling her to investigate this trend–figuring out what to do next– more deeply and leading her down the path of Encore Careers.

That’s a smidgen of the day’s events. Read more about BA50 on their website.

More Magazine featured entrepreneur Phylise Sands, the owner of Red Daisy, and her journey to success. If you’d like a realistic and sobering story about the ins and outs of bringing a product to market, read her story in the April issue.

My favorite parts were about her soliciting the aid of a famous lingerie designer, Roslyn Harte who, at first, turned down the offer to help this start-up. And I mean turned down: 20 times. Would YOU have had the courage to continue making that call? Phylise did.

All start-up companies are really a pain.

was Harte’s reaction. Until she discovered that Red Daisy had a give-back component that spoke to her heart–breast cancer research.

Along the way, Sands learned many lessons, like expanding her product line beyond one fabulous sports bra. “Three bras does not a company-with-market-presence make,” she advised.

Ms. Harte also alerted this new business owner to the fact that retailers stay away from new companies because of “control issues, delivery problems, and [their tendency] to go out of business.”

That wasn’t the case for Red Daisy. Orders came in, but she did face delivery problems from her manufacturer, which she handled one call at a time.

Stories like these, which celebrate the owner while shedding light on the challenges, are the most inspiring to me. No one has smooth sailing from conception to market. It’s good to hear what really happens. We all have our battle scars, but they’re not always shone the light of day.

I appreciate MORE sharing this satisfying story of success. I hope it encourages you to go the extra mile today.

Lilli Weisz

I invited Lilli, an organizational expert, to address the women of my Mastermind Intensive yesterday. She focused her talk on Evernote, an online application which 50 million people, other than me, have found useful. Count me in now–50,000,001–since her demo and explanation made me a convert.

Lilli had tons of useful ways to implement Evernote, but my favorite line was her over-arching theme: “Your mind is not a storage facility.” She compared Evernote to how we use a calendar. When someone asks you for a meeting on May 29, chances are you need to consult a calendar to check your availability. No one expects you to retain that kind of information for instant recall.

The way she explained Evernote is that IT becomes your brain in multiple other ways. “Get it out of your brain!” is her mantra.

Another tool she introduced to our group is a portable scanner. “If you’re still using a flat-bed scanner, you’re driving a 1984 Buick.” Shhhhhh. I am. That’ll be next on the agenda once I get flowing with my life on Evernote.

For years, I’ve employed my own gross sort method of organization. After yesterday’s demo, I can avoid that cumbersome technique for something more agile and portable.

Thank you, Lilli!

I’m excited to announce that I’ve been invited as a guest speaker on a cruise this November. This has long been a goal of mine–to vacation and work at the same time, which I encourage every lifestyle entrepreneur to do as well–figure out ways to incorporate your desires, like travel, into your worklife.

I’ll be telling you much more about the cruise soon, but wanted to share an article I wrote for Lois Grasso, the woman who is putting this week together, particularly for holistic practitioners. I believe it’d be great for every soul proprietor as well. I submitted this piece for the cruise’s website.

broken windows

Have you ever had a great idea, felt enthusiastic about making it a reality, gotten off to a rousing start and then fallen off the cliff? Did you say daily? Yeah, me, too.

Here’s what it can look like. You meet with a colleague for coffee where you brainstorm ways of working together. Your combined positive energy fills the place as you sketch out your business model on a napkin, estimate the dollar values you’ll bring to the party and even consider how you’ll spend the millions you’ll be earning as a result of these efforts. You shake hands, slap high fives, pack up your equipment and part company.

And nothing happens.

Oh, but it does.

An unseen force creeps in, unseen and unbidden, and begins the process of sabotaging your best efforts.

A little voice inside your head whispers, “I don’t really belong in this partnership.” “He’s going to discover what an impostor I am.” “What was I thinking? I can’t take on another project.”

You don’t pick up the phone to follow up. You carry around the weight of indecision and procrastination. Time passes. The enthusiasm and energy of that meeting diminishes and fades away. Sound familiar?

I call this spiritual vandalism.

Something entered your mind and heart that had nothing to do with the initial spark of enthusiasm and commitment. Left untended, that negative energy takes on a life of its own. It’s intangible, but present, and saps you of your drive.

There is a concept in criminology called the Broken Windows Theory which feels like a ‘real world’ parallel to spiritual vandalism. From Wikipedia:

Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows. Eventually, they may even break into the building, and if it’s unoccupied, perhaps become squatters or light fires inside. Or consider a sidewalk. Some litter accumulates. Soon, more litter accumulates. Eventually, people even start leaving bags of trash from take-out restaurants there or even break into cars.

 Mayor Rudy Giuliani took this model to heart and made sure that graffiti was removed from subways; he cracked down on public alcohol consumption and fare evasion as a signal of zero tolerance.

What if, instead of succumbing to your negative thoughts, you immediately took action and combated your gremlins and saboteurs with positive steps in the direction of your vision?

I’ll tell you what will happen. They will disappear as quickly as the Wicked Witch of the West melted when water was poured on her. These vandals are emotional and spiritual bullies who love to keep you stuck. I know because I’ve had them all my life, but have built up my spiritual forces to combat them daily.

Here are my two winning strategies for eradicating these thugs from your life:

  1.  As soon as you recognize you’re having a ‘vandalous’ thought, take an immediate action. Pick up the phone, do the next thing on your list, move a muscle—change a thought.
  2. Shine the light of day on the hooligan. Call a friend and report this monster. “I’m having a bad thought and just wanted to share it with someone who cares about me.”

I’d love to tell you that they’ll disappear in time, but they are relentless. They will continue to pop up and thrive in an atmosphere of neglect. Your spiritual awareness and heart are the antidote to this kind of vandalism. Keeping up your daily practices of meditation, prayer, random acts of kindness and interdependence with others is a healthy prescription for vandal-less living.

openminded woman

Today I joined a group, responded to correspondence I’ve received, and commented on a couple of posts. Mainly, I’m giving myself permission to take my time, to get familiar with the visual aspects of LinkedIn and to allow the medium to follow its course.

The number of invitations I’ve received to link has increased. I’ve gotten positive responses to most of my invitations and am nearing a thousand connections. I think that’ll be plenty.

An interesting side note: I believe myself to be an open-minded person, but when I saw that one member’s profile emphasized her affiliation with a religious group that I find a bit scary, I became less interested in furthering a business relationship with her.

On the theme of discernment, I’ve noticed an increase in comments on my blog and have to share one that I immediately disposed of as spam, just so you can see what’s coming through the airwaves of cyberspace:

Thank you for every other informative site. The place else could I am getting that type of info written in such an ideal
method? I’ve a undertaking that I am just now running on, and I have been at the glance out for such info.

Wha’? This feels like it went through a bad alta vista translation box. Oy! Spam!

I’m putting in my time, even though the daily rewards aren’t as exciting as I’d like. I’ll continue putting in 3 hours per week, as much time as I would spend going to networking events, and see what results.

I’ve heard from many of you with great suggestions and support.Thank you!

The newest member of my Mastermind Intensive, Jen Olbrys, had been my assistant for the last six months when a space in the group opened up. One of our members received the job opportunity of a lifetime which required an out-of-state move. Jen has also been our scribe since the beginning of the program last October, so she was a natural fit.
Even before she became an active member, I could see her taking more risks in her own life. “You can’t be in this group of women month after month and NOT want to achieve something more,” she told me in conversation.
Recently she put it even more eloquently:
Often I get passionate about an idea, then make it bigger and bigger so that evenutally it becomes impossible to make any progress. Then I use “failure” as an excuse not to try anything like that ever again. Telling my husband about it, I explained it like this: when building a fire, it’s smart to get rid of the old ashes, light some crumpled-up newspaper, then put some twigs on. After the twigs have caught, put on some small logs. When the small logs are burning nice and hot, then larger logs can be added. All too often, I plunk a large log onto the newspaper shortly after it’s caught fire. The flame is snuffed out and I say, “see, it didn’t work” and then sit in the cold, pouting. So in keeping with my analogy, I’m going to sit and watch my twigs burn for a while.
Jen joined this monthly intensive group and is already smoking in her new business model. I’m sharing this because I have other openings in my Soul Proprietor Community and wanted to let you know that you can jump in and join us right now.
The sharing on Facebook is a way to get to know our members quickly and well. One member just posted a set of affirmations that knocked me out. If you’re looking for accountability, support and inspiration listen to a segment of one of my monthly calls and sign up to join me.

Our next session is on Friday at noon (EDT).

I’ll be talking about Creating Your Own Definition of Success–a bugaboo that traps a lot of women entrepreneurs who mistakenly think that YOUR definition of success is THE definition of success. As a Soul Proprietor, my message is that what inspires YOU and gets you motivated and enthused is rightfully your calling. How to make a business out of it is the twigs and logs part. But the key to igniting your definition of success  is being crystal clear on what makes you happy.
As someone who made a 30-year success out of following my passion for decorating eggs, I want to remind you that if I could make a business out of that, you can make a business out of anything.

 

social media design

I’ve now clocked 6+ hours on LinkedIn and am looking for ways to challenge myself and go deeper (suggestions welcome).

I created a subgroup of Connectors – 259 people from my connections (out of close to 800) who have 500+ connections themselves. I am deducing that these are the men and women who are most seriously working this medium and who will pay attention if/when I post something to them.

I’ve increased the number of invitations I’m receiving, which I’m attributing to the saying, “What you focus on grows.”

I will make an outreach call to someone today whose website is dedicated to helping people on LinkedIn. I have to say, it’s overwhelming to me to be given 20, 30 or 100 things to do on LinkedIn. Please, can you give me ONE? Then I’ll try it. Offer 25, and I may need to take a nap to think about it.

One of the positive outcomes, so far, is re-connecting with people by through the InMail piece of this site. That feels good.

I’m a big believer in top-of-mind marketing, so being active in this way helps with that status. I did receive a referral last week from someone whom I had just reached out to connect with via LinkedIn. Coincidence? I don’t think so.

pigeonI put in my second hour this week towards my committed 3 hours a week dedicated to working LinkedIn. What’s different now than ever before is my attitude. I really want to do this. It’s no longer, “I know I should…” I want to!

I created a folder in Outlook for all email messages having to do with my new connections. I’d moved about 5 dozen postings there as responses came back to me after sending out invitations to connect.

Today, I went through that folder, read profiles, gave testimonials and sent messages to several beloved colleagues and friends.

I expect that in short order I’ll just go onto the LI site and read everything there, but for now, I’m doing it the way I know best. It may appear cumbersome to those of you in the know. Trust me, this is how I operate. Tortoise style. I know my own behavior all too well. I’ve learned to respect my pace and honor my perseverance. It works for me in the long run.

There was discernment involved. If the person’s profile had no photo and little content, I passed over connecting further. (It is Passover y’know.) That’s a clear indicator that s/he isn’t working the site. No judgment, but no need to delve further.

Or, if they had fewer than 250 links, I made a similar decision. I want to participate in this network with those equally committed.  As I would any network that I joined. There used to be people who joined EWN just to have their name show up in the directory. I need more than that to do business with someone and to refer them to others. Showing up, in person or online, is a critical part of the equation and relationship.

I believe I’ve already gotten some business, though it’d be hard to track it directly. Since I reached out to colleagues starting on Monday, I received a message from a friend of one of those people asking for coaching. It might have been coincidence, but prefer to think that my action prompted this response.

It’s like the pigeon pecking the bar and receiving a pellet of positive reinforcement. This increased opportunity and activity is all I need to keep up the new behavior.

CHA handshake

As promised, I devoted over an hour today to working my LinkedIn network. First I answered the questions that popped up when I went to my profile, which took about 10 minutes. My profile is complete.  I’m happy with it and ready to move on from this starting point.

A pop-up on the site asked me if I wanted to connect with some 700+ folks who must’ve at some time or another emailed me. I was familiar with over 1/2 the names, but not interested in connecting with all of them. I selected about 200 from the list and sent out the automatic invitations from the site to those parties. I’ve already been accepted by 60 today.

Tomorrow I will write a personal note to each person who accepted my LinkedIn offer and spend time seeing what they’re up to.

I’m actually attending a live event in the city tomorrow, so I will have a comparative experience and see which feels like where I want to spend my time.

I feel excited to be undertaking this experiment in collecting comparative networking data and tracking where I have greater enjoyment and success. I feel optimistic and engaged in the process of exploration.

Has anyone else dug in too?

pipeline

A member of my Soul Proprietor Coaching Program reminded of an issue that all entrepreneurs face: keeping our pipelines flowing. That is, continuously putting in time and energy to nurture prospects while serving current clients.

This is not always easy, nor top priority when you’re busy.

In fact, sometimes you completely forget about it until you’re high and dry after your active clients complete with you. Since referrals, versus SEO or speaking events, are her major source of getting new business, I challenged her to go through her Rolodex, select four colleagues whom she’d enjoy reconnecting with, and invite each of them, individually, for a lunch date.

When you’re out and about, talking about what you do and listening closely to what your companion’s needs and desires are, magic happens. Not necessarily in a direct business lead or referral, but my moving your energy around out in the world. This may sound woo-woo, but it works.

Of course, I can’t give a homework assignment like this without self-examination. How am I doing with my pipeline? To be honest, since moving to NYC five months ago, I have not done much. So, here’s my commitment. For the next 30 days, I will spend 3 hours per week on LinkedIn.

I’ve tried a couple of networks here in the city and found myself shrinking back from the “Hi, what do you do?” – type connections these foster.

But I’ve noticed how tickled I am almost daily to receive those ubiquitous invitations from colleagues and acquaintances asking to link in with me. I’ve never done anything with this large accumulation of connections (close to a thousand) and was inspired by my member’s high energy level having done her assignment of getting together with several people last month.

I’m not exactly sure what results this commitment will yield, but I’m excited to delve into this social medium where so many have found great success.

Anyone want to join me on this 30-day challenge?

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