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I just read Suzen Petit’s excellent, information packed blog post on increasing your blog rankings viw alexa.com. It was an explanation I could understand. This was the second or third time I had heard that site referred to.
I checked it out and got mildly depressed…for a minute. By inputting a variety of blog listings, I was able to find my own ranking and those of my friends and competitors. The lower your score, the more the readers you have. The more readers you have, the more likely anything you’re marketing will reach the people you want to reach.
For instance Seth Godin, who is one of the most famous bloggers I read, has an alexa score of 5,766. Mine is 5,205,336. This sounds horrifying (to me) until I search for the stats on another blogger I know and find his ranking is 15,755,386. I don’t feel so bad anymore.
Like anything else based on numbers–like weight or income–it’s good to know where you are so that, moving forward, you can see whether you’re increasing readership or losing it. It’s only a number. And I have work to do.