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In response to my blog post on Monday, the brilliant and creative Denise DiGrigoli, owner of Troy Fine Art Services, Inc., came rushing into my Remarkable Women’s Network event Tuesday evening exclaiming, “I’ve got something to show you!” Denise had written me a heartfelt response to my entry on self-promotion the day before. Last night she handed me this page from Martha Stewart which elaborately pinpoints exactly where you can find Martha–on television, on twitter (or The Twitter as Betty White so adorably calls it), at events, on the radio, on her blog and The Daily Wag which catalogs her pooches’ comings and goings. That’s how Martha is staying connected and letting her fans know where she is.
Marketing is not a passive activity. Build a website and they will come? Not anymore.
In response to Martha’s powerful example, Denise who is nothing if not a consummate go-getter created her own self-promotional version.
I challenge you to cut and paste your own version of Where To Find __________ and understand that a one-time postcard mailing or monthly newsletter is not going to get the big results. Today’s market requires multiple channels of visibility. Martha has laid them out well on her page. Borrow her example and use her variety and breadth of reach as a target.
My heart is set on getting an entrepreneurial superhero of mine to endorse my book (I won’t mention any names…yet). I delayed the deadline to accommodate her busy schedule, sent another package with information, highlighted lessons that I believe relevant to her beliefs, and enclosed another copy of the first edition. I will follow up on the day her assistant suggested and keep my fingers crossed for a positive response.
When I was valiantly trying to get Martha Stewart’s attention during my egg decorating heyday, someone made a suggestion about how to go about knocking Martha’s socks off. This was a PR person, and it was a more affluent time in our history, but I balked at her idea: to hire an actor to ride a horse to Martha’s home in nearby Westport and deliver a basket of my decorated eggs. I do believe it would have gotten her attention, but the concept made my stomach turn. Needless to say, I never pursued that suggestion.
With so many channels of media to get our prospect’s attention these days, how far are you willing to go to get attention? What’s worked for you? What was over the top, or just close enough to achieve the desired result?
