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I won’t mention any names, as I don’t want to incriminate my wonderful and helpful counselor from SCORE. But, we were talking about the new edition of my book yesterday, and he said, “If you sell 600 copies you’ll be lucky.”
I was incredulous. I immediately responded, “I intend to sell 5000.”
He said, “If you sell 5000 copies, I’ll give you a million dollars.”
The interesting thing was what happened to my marketing spirit when he put out that challenge. It fully ignited. What could I do to sell 5000 copies? My mind went into full gear, high speed calculating and asking-for-help mode.
Then he amended this, by adding, “And my wife goes with the offer.” (This is why I won’t mention any names.)
My spirit sagged when he hedged his offer.
My job here is to stay connected with the energy he sparked with his first statement. I’m fully capable of selling 5000 books. I loved the extra motivation of his dare. I’m a real I’ll-show-you kinda gal. I realized I’d need help to accomplish this goal.
Please send along any tips you have for large order book sales. I’d love to sell (52 copy) cases at a time along with the onesies. I’ll show him!
(Some of you may remember when my husband bet me $1000 that he’d never watch the Oscars from beginning to end again. I put that hand-written wager in my tickler file and pulled it out just in time to collect the following year. I’m good at holding people to their word.)
Today is my daughter Laura’s birthday. I got up super-early, finished my draft of acknowledgments for the new edition of my book, and will hop onto the 11:30am train to NYC to take her out for lunch. We’re going to Hangawi, a Korean vegetarian restaurant recommended by the Organic Coach, Gina Paterno Villalobos.
Tonight the entire family is going to see Laura’s selection of entertainment–Louis CK performing at Caroline’s Comedy Club.
Once again I am grateful for the lifestyle business I have created that allows me to take a Friday off at will to celebrate the most important people in my life.
BTW, tomorrow I’ll be facilitating a networking program for SCORE in Darien. It doesn’t even feel like work, although most people will be spending their Saturday doing non-work related activities.
This photo was taken a few months ago at Denyse Schmidt’s open house. Laura selected the quilt behind us for her holiday gift. It looks terrific on her iron-frame bed.
Because I’ve known about SCORE for decades I assume that everyone else knows about them, too. But I realize that this organization is still a relatively well-kept secret. SCORE stands for Service Corps of Retired Executives and offers an amazing resource to small business owners nationwide. Basically, it’s an army of brilliant retired executives, men and women, who offer their services free to entrepreneurs at all levels.
I learned about SCORE in my 20′s when my father, recently retired, joined their ranks and would discuss his clients’ imaginative ideas (anonymously, of course) over dinner. He was thrilled to be giving back some of his business expertise and tickled when his client ran with an idea and succeeded. Over the years I’ve consulted SCORE advisers with excellent results.
Just recently, in an effort to expand my Remarkable Women’s Network I signed on for another round. I’ve been meeting monthly with two gentlemen who feel like the best cheerleaders in the world. Not only are they offering their suggestions for broadening my market, but they’ve also referred some of their successful women clients to attend my events.
Today when I went for my check-in, I was met by a third counselor. My two guys love my model so much they brought in the SCORE program chair and invited me to facilitate a demo session for SCORE clients. Mark your calendars! On Wednesday, February 24 from 7:30-9:30am there will be a co-ed session based on my networking design for SCORE clients only. By the way, anyone reading this has the opportunity to become a SCORE client. That’s an entirely free service. The event I run for them will also be free.
What makes my groups unique is that I offer them only to already successful women business owners who want to meet other successful women business owners. At my Remarkable Women Network events participants exchange information, support and inspire each other and get solutions to current challenges. While the format will be the same–self-intro’s and mini-mastermind groups, the population will be not be. Hence the value-based pricing on my offerings. Women business owners choosing to pay $50 to meet other successful women offers a different demographic group than SCORE’s no-cost event.
A wise friend once told me you can shop gourmet at Stop & Shop, but it takes longer and you have to be more discerning navigating the aisles.
